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- # Notes
- ## instagram instead of google image
- - very small thumbnail
- - text about 125 characters, 5-10 hashtags
- ## fromthelabbench (advice from open science mooc.)
- ### instagram
- http://www.fromthelabbench.com/?offset=1541656610425
- - instagram for science:#scicomm
- - self-expression motivations dominate.
- - Motivation (scholarship, https://doi.org/10.6084/m9.figshare.1345026.v2):
- - contribute to scientific discussion
- - get feedback
- - share/promote research
- - test-bed for ides
- - excuse to explore papers outside of own area
- - keep in touch
- - bring together different areas of science
- - *brung things to light people don't normaloly talk about*
- - *communicate through fun cool content*
-
- http://www.fromthelabbench.com/from-the-lab-bench-science-blog/2016/7/19/the-art-of-knowing-when-you-are-in-over-your-head-with-science-communication
- ### Communication tool
- Perhaps most importantly, scientists need to be good writers. This includes the ability to build a narrative or story around scientific research, the IMRAD story structure (introduction, methods, results and discussion) being no exception. Being able to tell a story, which involves being able to boil a scientific project down to its key problem(s) and solution(s), also helps scientists become better presenters and speakers. And all scientists should have a working knowledge of effective presentation slide design and visual communication basic principles.
- I would argue that the minute a scientist or researcher considers communicating with a broader audience, or an audience outside of their scientific peers, they should consider collaborating with professional creatives. Because when it comes to communicating with non-scientists, most scientists are in over their heads.
- - the abt method: http://www.laseagrant.org/wp-content/uploads/LaDIA-Katrina-blog-AC.pdf: exposition (AND), problem (BUT), solution (therefore).
- - story telling: implicate human, personal change in the story
- ### random ideas
- -find out what people already know about that issue
- - Don’t just rely on self-selection – go seek out and recruit your desired audience.
- - it is about getting the echo chamber stronger, not reaching out of it.
- - Avoid jargon. Don’t write a textbook – the people you are trying to reach probably ran away from science textbooks in school. Tell stories.
- - Write headlines so good they get clicks, and lead paragraphs so entrancing they turn clicks into at least half-reads.
- - Appeal to your target audience’s interests, values and curiosity.
- -Speak in their language. Focus on the impacts of science, not the boring details.
- - Don’t underestimate people’s intelligence or overestimate their familiarity with technical terms. Hook people with beautiful images and gut-grabbing visual representations of the data.
- - Merge science with sci-fi, art, film and popular culture
- - "focus on what makes you unique" as an advice for people who would like to reach the the rest of the sfb.
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